Earn More with NVG eShop

In the period November to December 2010, NVG clients earned more through their DMS supported eShops compared to the same period last year, three times more in fact.

Cumbria Tourism was an early adopter of the eShop module, as Gaynor Wood says:

"Since setting up our eShop on our Golakes website in 2006, we have found it invaluable in selling a wide range of Cumbria products to our visitors. It's easy to use and provides a great way to maximise sales by cross selling. We are constantly adding more products and eShop is helping us achieve our goal of creating a 'one stop shop' for all of Cumbria's visitors."

A fantastic cross-selling tool, eShop can boost revenue, inspire visitors and promote your destination all in one go. By integrating the shop with the DMS, products can be easily kept up to date and enable themed products to be marketed directly to the relevant audience, such as cycling maps in a cycling section or alongside cycling news. eShop enables destinations to sell many items directly via the web such as books, souvenirs, maps, printed tickets and even eTickets for particular events, festivals and activities.

When eShop is used in conjunction with NVG's global basket tool, destinations can enable their visitors to buy multiple items and even put together their own overall trip package by combining other purchases with their accommodation bookings. The unique design of the solution means it is no longer necessary for destinations to become ATOL bonded when offering the DIY package option, enabling your destination to become a truly global destination competitor.