NVG Launch Fresh, Modern Visit Peak District & Derbyshire website

www.visitpeakdistrict.co.uk has been redesigned and launched to industry acclaim. Built for Visit Peak District and Derbyshire, the destination management organisation for the region, the site was entirely designed, managed and built in-house by the ‘tourism driven, technology led' NVG team.

Based upon NVG‘s new Modular CMS Pro, the site features a host of new tools and solutions to maintain and update the site, such as content-managed slideshows, new non-accommodation browse styling, live availability information, and an industry-only portal.

David Thornton, Head of Marketing and Deputy CEO for Visit Peak District and Derbyshire said, "Visit Peak District's new website has been created on the NVG CMS pro platform because of the powerful way we can integrate membership data, marketing functionality and original creativity to inspire and motivate our customers."

"We have been especially impressed with the way NVG has worked with us to develop the modules and other content elements of the platform to suit our specific requirements. Another of our major objectives for this project was the need to create new types of advertising and other revenue generating slots on the site. We now have over £120,000 of new online space to sell, with key banner positions being snapped up within hours of the space going live. With NVG the development never stops, and we look forward to taking the website even further over the coming months."

The website was designed in conjunction with Visit Peak District & Derbyshire's new branding, with much of the imagery coming from Visit Peak District's flickr group (http://www.flickr.com/photos/visitpeakdistrict) which has provided most of the great quality imagery both on the headers and in the page backgrounds.

The website is making great use of dynamic DMS snippets throughout many pages, and due to the commercially-driven Advert Manager module there is a lot of potential for revenue generation.

Araam Tehrani, Online Relations Marketing Executive of Visit Peak District said, "The process from conception to delivery was seamless and fully interactive, whilst being a welcomed learning curve. I would have no hesitation in recommending NVG for the design and development of a CMS for any business."

For further information please contact aviva.pearson@nvg.net or call 0845 430 0321.