Using Technology to Drive Up Revenue and Drive Down Costs

Best value, sustainability, booking values, KPIs - these are just a short selection of terms from a fairly lengthy list of buzz words which are used to stress the importance of gaining maximum return on technology investment. With the forthcoming spending cuts on their way, paying lip service to these words is not enough and true value will need to be proven.

At NVG, we have always had a bit of an obsession with numbers. Our ‘best of breed' KPI's were first introduced in 2002, and have been refined ever since.

We have many case studies where destinations have generated fantastic financial results on the back of our e-tourism solutions - www.golakes.co.uk , for example, has now exceeded £12.5M in booking value since launch, and over £3M in the last year alone.

It's not just about online bookings, of course. There are dozens of ways destinations can earn significant revenue using our platform - through shared commissions, e-shop transactions, ticketing, online membership propositions, up-selling, conferences, Guestlink re-sales - just to mention but a few.

Our fully integrated platform encompasses a range of tools that are helping destinations achieve a prominent online presence to attract a wider global audience, and maximise revenue generation by inspiring their visitors to stay longer and do more.

East of England Tourism are generating fantastic financial returns on the back of our e-tourism solutions, and their Marketing Manager, David Clarke, recently stated: "The NVG e-marketing system generates more money for us than anything we do online."

Other aspirational destinations such as Cumbria Tourism are using our Affiliates scheme to make more of their accommodation stock bookable online, and drive up bookings and commission income. Jill Killen, Webmaster at Cumbria Tourism, said: "The Affiliates scheme means more of our trade can now share in the success of GoLakes and increase their exposure and bookings. Visitors get a greater choice of bookable accommodation and Cumbria Tourism earns valuable commission." The GoLakes website also utilises the Routes & Tours module to deliver inspirational and targeted content specifically to their trekking visitors, enabling them to plan their own personalised trip, including booking accommodation.

Our Overnighter programme is hugely successful for attractions who want to feature bookable accommodation on their website on a commission-sharing basis.

NVG offers all of our clients access to our free Expert Day workshops and events, where we regularly give examples of how our technology can help destinations save money through operational efficiencies. For example Colchester Tourism has simplified the process and cost of producing printed brochures with our Digital Print application.